Benchmarking is a method by which the leading companies search for continuous improvement of its products comparing them against the most relevant competitors or with other recognized industry leaders.

The Centro de Aromas y Sabores performs benchmark studies to assess the chemical composition and sensory attributes of your product compared to national and international market targets as well as the consumer preferences of this category.

Relating the chemical/sensory fingerprints of a product to the results of consumer studies, the population can be segmented according to its preferences, and into subgroups or niches, according to clear attributes. These attributes can be related to the chemical composition of the product and in some cases with some families of compounds, or with compounds of impact, responsible for these sensory attributes.

It is possible to modify them later in the design of new products.

Benchmark studies allow you to:

• Compare the acceptability of your product against your competitors.

• Understand the position of your product in the broad map of consumer perception.

• Understand the sensory attributes that are sought by consumers in the market-leading products.

• Uncover the chemistry of successful products.

• Design new and more successful products.